Migrating from HubSpot to WordPress continues amongst a variety of businesses. One of the companies we spoke with recently operates in three countries which means it is a sizable enterprise. Their reasons for moving from HubSpot to WordPress are;
- The API does not meet expectations
- The website is loading slowly (very slowly)
- Lacks the ability to include custom developed software
- There is no direct access to the database, which limits access to our own content
- Not seeing an SEO benefit
A consulting firm shared their primary motivation behind the move from HubSpot to WordPress.
- $250 a month is no longer affordable
- The purpose of driving conversions was not achieved
- The blog posting/editing system is a pain to use
We are not certain if there is a trend developing here. WordPress is certainly gaining steam and it is quite natural for companies like HubSpot to see customers come and go. Client companies may shrink or mature or take on internal expertise or hire topical experts.
Do you think there is a trend in HubSpot clients moving from HubSpot to WordPress?
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{ 8 comments… read them below or add one }
I think it is great that people are debating HubSpot vs. Wordpress when Wordpress has millions of users and has been around for a really long time, yet HubSpot is 3 years old with 3,000 paying customers. Clearly HubSpot is doing something right if Wordpress folks are worried about us.
However, I think it is less a question of HubSpot vs. Wordpress and more a question of what are your marketing goals and what tools are right to meet those goals. HubSpot and Wordpress can be used together. In fact, many HubSpot customers do that!
Wordpress is great open source software for managing your blog. But HubSpot does many more things than Wordpress, since HubSpot is a marketing software system, and Wordpress is a blogging system. HubSpot includes social media monitoring, landing pages / forms, email marketing, closed loop marketing analytics, CRM integration, lead nurturing, sales enablement tools like email lead alerts and notification when leads come back to your website, and lots more.
Numerous studies show that HubSpot customers who follow our methodology and put in the required effort get 100% to 400% or more leads. (www.hubspot.com/roi) I’d encourage everyone (even Wordpress users!) to give HubSpot a look. You can keep your existing website and blog if you want to, and still get access to all of HubSpot’s marketing tools.
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There is no doubt that the HubSpot system is an outstanding platform especially for novices that are just now understanding the power of search marketing and inbound marketing. Its a great DIY if you don’t have the knowledge or want to be bothered with things like CSS etc. There will always be a big market for a system like HubSpot’s.
My own experience has been that while many very effective tools are built into the HubSpot platform, does it really justify $250 per month? Also we have noticed that the platform has gotten slower and slower over the last few months. There is times when we cannot even log in.
For $250 per month, I need to get in quickly to make updates.
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Great discussion Mike, Tom and Jim,
Thus far most of our moving traffic is due to the costs of HubSpot vs the anticipated return. I don’t doubt the value of HubSpot for the things that Mike says it will do for people who wish to invest in and follow through on the tools offered.
For many however it is more than they wish — in that case Mike, have you considered offering an export function? I can do it and I have it somewhat automated already — but it would be a nice native function and you might find more people trying it when they don’t feel they are leaving their data trapped.
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-Mike, Thanks for stopping by with your customary insightful comments. You folks are 3 years old and WordPress is 5 years old and you both have quite different business models and services.
I was worried more about HubSpot actually because I felt like there might be the early signs of a trend showing up in our sites. I certainly could be wrong.
You are certainly right that WordPress and HubSpot have different tool sets and purposes, which made this all the more interesting to this outside observer. Thanks again for joining the conversation here at BlogWranglers.
-Tom, you may be indicating that there is a segment of the HubSpot client pool that “graduates” when more complex requirements are on the horizon. Certainly speed and cost are considerations for every business, regardless of size or expertise. Thanks for sharing your experience.
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Why are HubSpot Users Migrating to WordPress? http://shar.es/mRAKU
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@btrandolph RT @fairminder
Why are HubSpot Users Migrating to WordPress? http://shar.es/mRAKU
This comment was originally posted on Twitter
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Why are HubSpot Users Migrating to WordPress? | Blog Wranglers http://bit.ly/d8F284
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It appears that the number one reason is that Hubspot is really expensive. We can move the blog, give greater flexibility in posting and backup/recovery options and you will save money after a very short period of time and every month going forward after the break even. If HubSpot is growing too expensive, we have your solution here at http://blogwranglers.com – come check out the possibilities.
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